photo 14

The ,photo 14 ′, Swiss photography exhibition was a real challenge. On the one hand, with more than 120 exhibitors there is only one minute per work within the budgeted time, on the other hand there is the risk of a stiff neck when presenting on the Styrofoam altars. The fixed viewing distance may be good for pictures up to A3, for larger ones I would like to take a few steps back, but the stream of spectators and the narrow alley don't allow that. Through an adjoining room, with the 'Hasselblad Masters 2014' worth seeing, I get to the photo experiment 'Now - Swiss moments' with the 24,000 readers of the magazine '20 minutes' have participated. The pictures are shown on floating TVs at lofty heights and I enjoy relaxing in the large floor cushion; that's also available at 'photo 14'. In the following some impressions that have an impact.